A former Microsoft senior manager with deep ties to the Seattle startup industry has created a social networking startup called LiveMocha.
Shirish Nadkarni, who spent 12 years at Microsoft before founding the mobile e-mail messaging startup TeamOn in 1999, said the month-old startup will launch this summer.
"We are not trying to be a social network just for the sake of it," Nadkarni said. "It is a specific market that has really not embraced the Internet in any major way, certainly not social networking Web 2.0 concepts. We believe by applying those concepts, we can really transform the market."
Nadkarni didn’t want to disclose LiveMocha’s niche, though he said it will be a consumer service that initially targets "the younger demographic."
Social networking may be one of the most overused buzzwords of the new Internet era. But the concept — using the Internet to share information and connect people of like-minded interests — is rapidly catching hold as millions of people set up profiles on MySpace, Facebook, LinkedIn, Flickr and other sites. read more…
