In a country that breathes and sleeps cricket its ubiquity pans across ordinary people to the who�s who of the land. While they are busy running their businesses, they also take time off to cheer for their men in blue, some mixing business with pleasure. Sulekha Nair and Banasree Purkayastha find out some of the honchos westward and how they intend to get the most out of the World Cup
I am off for the World Cup. You cannot be not supporting India even if you believe that they may not be the best team? So, I will be true to the men in blue!" says Jiggy George, director, Cartoon Network Enterprises. With the level of enthusiasm for the World Cup increasing by the day, no wonder corporate India is busy seeing off its honchos heading for sun, sand and cricket, not necessarily in that order.
While the distance and the lack of awareness regarding the Caribbean may have been an initial dampner, corporate executives are working out travel plans in the US to pack in a few matches in the midst of swinging deals. Says Sunil Jhangiani, CEO, Chemistry, part of ESJ House, which export garments, who is going to Antigua for a week. "I will be be in New York in the last week of March.
