Financial technology company IWL has launched what it claims is Australia’s first dedicated mobile-based share trading platform.
The company yesterday released details of the platform, Sanford2GO. IWL claims the development to be an Australian first, despite the possibility of trading shares via mobile phones since the introduction of WAP technology and through the more recent advancement of desktop-like browsing on mobile phones.
Ian Aspinall, IWL’s general manager for marketing, wholesale and retail business, said the development of Sanford2GO is an attempt to remedy the previous difficulties encountered by users trading shares via mobile phones. He described WAP as having been “a bad experience on the whole”.
In an effort to distance itself from previous mobile trading options, IWL has launched Sanford2GO under the banner “WAP is crap”.
Aspinall said current mobile browsing options are inadequate for share trading: “In the past we had users trying to view share trading sites on their phones which were designed to be viewed on laptop screens,” said Aspinall.
Sanford2GO uses a detection process that determines how the user is accessing the platform, and presents it accordingly.
The mobile platform will allow users to access the same trading engine used at Sanford.com.au but in a downsized format suited to mobile phones and PDAs.
The service is available to existing Sanford members who own a 2G or 3G Internet-enabled mobile or PDA.
